Digital Account Manager
July 2022 to Current
My responsibilities included:
- Lead brainstorm sessions with account executives on digital strategies to the client’s historical spend/performance, making product recommendations and working to understand how to respond effectively to RFPs.
- Create compelling media plans that drive revenue, maintain margin thresholds, and comply with all business rules.
- Maintain expert understanding of our ad products and capabilities.
- Work closely with sales, marketing, product, and tech on the creation and implementation of custom advertising solutions.
- Maintain campaigns through each phase with a order management workflow.
- Assist with developing dynamic and eye-catching ad units to client campaigns.
- Monitor delivery and KPIs, working with Ad Ops as needed to optimize campaign tactics; provide detailed reporting and recommendations to all internal and external teams.
- Liaise with Finance and Operations as needed with monthly billing and resolve any discrepancies.
- Work with Product and Operations Teams to produce Final Reporting and Campaign Recaps.
- Coordinate with our development team to aid in identifying, reporting and resolving technical issues.
- Provide technical support to local teams and advertisers via phone and email.
- Advise product management team on product and workflow improvements to inform product roadmap.